Neuromarketing: Driving Innovation in Marketing and Communications
Why has neuromarketing become a key item on the business agenda?
Why has neuromarketing suddenly become a key item on the business agenda? Join IE School of Human Sciences & Technology’s next online master class with Professor Jaime Veiga, in which we will discuss “How Neuromarketing is Driving Innovation in Marketing and Communications”. Jaime has more than 15 years of experience in Fast Moving Consumer Goods sector (P&G, J&J) in the areas of innovation (R&D) and consumer understanding. Learn about the field of neuromarketing and its impact on an organization’s ability to understand their customers, find novel ways of communicating with consumers, and modify their perception of experience. Discover some real applications of neuromarketing and how they can benefit communication strategies, driving innovation and improving customer experience.
Academic Director at IE School of Human Sciences and Technology / Head of Insights & Analytics at J&J Sou
Jaime Veiga es profesor asociado de IE, en el área de Marketing, habiendo desarrollado su carrera en la empresa Procter&Gamble desde el año 2000, donde ha ocupado cargos en diversos departamentos y sedes.