Why the best designers also understand business strategy

Many Product Designers have only a limited understanding of product and corporate strategy. This makes it more difficult for them to demonstrate the value of their work to executives. The most effective designers, however, know how to articulate strategy so that they can frame their design activities in the context of the corporate goals. This class will help all those involved with the design of and delivery of products - UX designers, entrepreneurs, Product Managers, Agile team members, etc - to understand how strategy should drive and shape their activities. We’ll cover some of the key business concepts that all Product Designers must understand to increase their value and visibility within their organizations.