Lunch & Learn Startup - Beyond problem validation: minimum viable product and product market fit

In the path to creating a company, right after validating if we have a problem worth be solving, we will start creating a new product or service, it is what we call Minimum Viable product (MVP).  
An MVP is the smallest product with value that we can sell to customers. We will learn how to design it, and specially how to measure if we are in the right path to success or we need to change our plans and pivot our startup. 
The second piece in this journey will be finding the path to sustainability as a company, what is commonly called achieving Product Market Fit. PMF is the first thing that matters when building a company. We will dedicate our time here to define it (building a sustainable and repeatable business model) and understand if our company has it.  

You are welcome to attend our upcoming IE event with professor Andres San Jose and IE Alumni in Australia to learn more about IE and programs. Giorgio Posteraro, Director of Australia and New Zealand region, will provide insights into the curriculum and the admissions process. You will also have the opportunity to have all of your questions answered during and after the event.

***IMPORTANT - Please note that limited spots are available. Submission of your resume is required, our admission team will contact you to confirm your invitation.*** 

ABOUT THE SPEAKER

Andres is a Visiting Professor at IE and has been working in the digital business for the last 14 years. He has extensive international experience in Europe and LATAM regions and his main areas of expertise are startup growth, business innovation and internationalization. He has served at eBay in several product-related positions, and in International Business Development at XING, the leading German professional network, and at Eventim, the second largest ticketing company in the world. He was also the Director for Business Development at Ticketea, one of the main ticketing companies in Spain, currently serves as Regional Director LATAM at SubHub. He is a graduate of the Executive MBA at IE and Master in Political Analysis at the Universitat Oberta de Catalunya.