Admission Day & Test: Bachelor Programs - Brussels

The Admissions Day is a special event in which applicants can complete the admissions process in only one day. All candidates that have finished the online application, submitted the necessary application, took the IE University Admission Test and paid the admissions fee might be eligible to conduct the personal interview in the afternoon the same day.

AGENDA: 

- IE University Admission Test: 9h30 - 11h00 

- Informative Session: 11h15 - 12h15 

- Master Class and Q&A: “Brand & Strategy: the Apple case.” with Laura Rojo: 12h30 – 14h

- Networking Cocktail: 14h00 - 14h45 (Some IE students will be attending the event)

- Interviews: 15h00 - 17h00 (in case you have submitted your complete application)

• Title: Brand & Strategy: the Apple case.

• Description:

Few people would dispute that Apple is at the top of its industry, and that the company has built one of the most influential businesses of all time. What does it take for a company and a brand to be on top of their game like no other?

Whether we study or work in business or any other field, when we think about Apple, what usually comes to mind is its products – which for a lot of people have become a symbol of high quality and innovation. Why is that? How would you actually describe Apple? Is it… a computer and mobile device manufacturer? A software powerhouse? A media platform? A movement? All or none of the above? What is certain is that Apple has a solid strategy in place, and it has been working really well.

In this session, we will showcase IE´s interactive and collaborative teaching and learning methodology. We will explore a case through a dynamic group analysis and discussion that will allow us to inductively achieve the learning objectives and take-aways… while also having some fun during the process!

About Laura Rojo:

Laura Rojo is an Adjunct Professor at IE Business School and IE University, where she also leads Undergraduate Business Studies as Executive Director for the portfolio.  Laura´s experience in global management education has led to her specialization in leadership development, change management, learning facilitation and coaching. Having led top-ranked MBA and Executive MBA programs, Laura Rojo has worked with international markets across Asia, Europe and the Americas.
Laura Rojo is a regular speaker at various international events and conferences in the management education sector, as well as guest lecturer in different schools and organizations.