The Power of Positive Storytelling + Personal Branding - Sofia
Join us for a two session workshop with Carla Szemzo and Joel McConnell
ABOUT THE SESSION
Storytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organization.
Professional achievement is key, but if you are not communicating your personal brand well, employers and universities won’t know if your skillset, experiences and professional objectives are a fit for their organizations. In this highly practical crash course on how to develop your personal brand and communicate it through key social media tools, attendees will also have the chance to share a meal with other top professionals.
Global Business Development/ Communications and Marketing/ Reinventing Education
Professor at IE´s Master in Talent Development and Human Resources and Thesis advisor at IE´s Bachelor in Communication. She has worked in Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others.